Manager, App Traffic Growth

Are you passionate about helping Allegro be the App-first marketplace, and in the process contribute to a high share of direct traffic on the platform? Join our team as a Manager, App Traffic growth!

In this role, you will be responsible for

• App Traffic business ownership: Be the business owner for share of App traffic on Allegro , working closely with our App Product team
• Identify improvement opportunities: Identify App traffic growth opportunities for the platform based on specific gaps in App funnel (downloads, activation, engagement)
• Implement improvement programs: Prioritize among potential App traffic growth opportunities, and build alignment with different cross-functional teams who own respective initiatives. Implement the initiatives via structured and regular Value Creation Programs.
• Co-create product roadmaps: Be part of the interesting App development journey. Collaborate with the Product/Tech team to prioritize app features and help define product stack ranking based on quantitative impact assessment
• Category-Level App traffic growth: Analyze App traffic specific to each product category. Tailor strategies to match category needs, ensuring growth of App traffic for each category through targeted category specific initiatives
• Segment-Level App traffic growth: Drive app penetration and engagement across each customer segment (high, medium, low engaged users), and run targeted uplift programs specific to each segment, depending on customer behavior in those segments

We are looking for people who have

• Strategic Thinking: Ability to conceptualize and implement overarching App traffic growth strategies that align with business goals and the dynamic e-commerce market.
• Analytical Skills: Capable of analyzing vast amounts of data to extract meaningful insights and make important business decisions. Proficiency in a range of analytical tools including Google Sheets, Google Studio, Turnilo, and Tableau for data analysis and visualization. General knowledge of Big Query is a plus.
• Functional knowledge: Familiarity with e-commerce platforms is a plus.. Experience of working with product / tech teams is also a plus
• Competitive Analysis: Ability to assess the market, identify competitors strategies, and benchmark our performance to stay ahead.
• Communication Skills: Capable of clearly conveying strategies, insights, and results to both technical and non-technical stakeholders. Knowledge of English (C1 level) is required.
• Collaboration: Ability to work seamlessly with various departments, from marketing and commerce to product/tech teams, ensuring aligned and synergistic strategies

What we are offering:

• A hybrid work model. Well-located office in Warsaw (with fully equipped kitchens and bicycle parking facilities) and excellent working tools (height-adjustable desks, interactive conference rooms)
• A wide selection of fringe benefits in a cafeteria plan – you choose what you like (e.g. medical, sports or lunch packages, insurance, purchase vouchers)
• English classes that we pay for related to the specific nature of your job
• Work in a team you can always count on – we have on board top-class specialists and experts in their areas of expertise
• Team tourism, training budget and an internal educational platform, MindUp (with training courses on work organization, means of communication, motivation to work and various technologies and substantive issues)
• If you want to learn more, check it out for yourself

Substantive feedback and tips for further development

Clear and fast contact during the entire process

A practice-focused skills review

Recruiters with knowledge and passion

A relaxed atmosphere during the interview